Success

I’ve listened to the interview twice. I liked this video because it is always interesting to know what other people think.
I it is going to be quit difficult to write what people think success is but still I’ll try.
The first question was “How to define success?”
Opinions: being happy, reach goals, leave a long life, having fun, being satisfied how a person raised their children, sustain them, success is measured by the happiness, the quality of relationships that you have with people who are surrounding you, being able to use your talents to help others, for some success if education.
People sometime blame others by not having success. For example ex-fiancé, some think that everything depends on yourself, and only you can say to yourself go on, you can do it. You need to have an aspiration. What about poor person being successful? If he is satisfied with a daily life- yes. Being successful to nearly all is being rich.
The definition of success through the years changes, at the age of 6 for example is ice-cream, then it is something else that is important for each one of us.
To end it all up, I will say that to me success is something I can not rich, but if I reach it is no more for me a success. I write it to the point that success changes, as others say in the interview. I agree with the opinion of many people that I’ve listened to.

http://www.youtube.com/watch?v=9ozn2H02Euc

International marketing

I've listened to the interview twice.
Today companies are faced with the need to globalizing in many markets, but the problem is that it can be really a minefield and there are numerous examples of big companies that do it wrong. For example “Callogs” a successful company, witch provides breakfast, faced a big problem going into an Indian breakfast market. They found out that Indians eat vegetables or cold breakfast that are cheaper.
And here is a structure how to do it right. Companies need to improve the structure of how they enter international markets.
Firstly companies need to understand the culture of people that live in the country witch market they want to enter. If people in several countries are similar enough, they can group them together. If that is so, companies can move on to the next step. In different countries one company can produce different products it depends on what people eat, what they wear, what lifestyle they have, and what their habits are. Also the names of the products can be different although the label of the company stays the same. It is still the same brand. The third stage is to support witch aspects should be the same and witch the companies need to adapt locally. And in this case it can not be all controlled by one head office so it is better to involve local teams.

http://www.youtube.com/watch?v=aP5jed6gQi0